Brian Niccol new CEO of Starbuck

Starbucks appoints Chipotle’s CEO Brian Niccol as the company’s new boss after Elliott Investment Management pressured the latter.

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Former Starbucks CEO Laxman Narasimhan resigns after a problematic period that, among other things, is associated with a decrease in sales.

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Starbucks’ share price went up by 21% when Niccol was hired while that of Chipotle went down by 9%.

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Starbucks and the China market; boycotts of Starbucks in Middle Eastern countries due to some political issues; Job challenges that Niccol experiences are as follows:

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Starbucks becomes the target of activist investor Elliott which demands an improvement of Starbucks’ governance by board enlargement.

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Rachel Ruggeri will act as CEO in an interim basis for the company before Niccol takes his new position on September 9.

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