INTRODUCTION
Welcome to your SEO learning journey!
You'll get the most out of this guide if your desire to learn Search Engine Optimization (SEO) is surpassed by a desire to just execute and test the concept. This guide is designed to cover all the major aspects of SEO, from finding terms and phrases (keywords) that can drive qualified traffic to your website, making your site search engine friendly, link building, and marketing your site's unique value. can do . The world of search engine optimization is complex and ever-changing, but you can easily understand the basics and even a small amount of SEO knowledge can make a big difference. Free SEO education is widely available on the web with guides like this one! (Whoah!) Combine this information with some practice and you're on your way to becoming a savvy SEO.
The basics of search engine optimization
Ever heard of Maslow's Hierarchy of Needs? It is a theory of psychology that prioritizes people's most basic needs (such as air, water, and physical safety) over more advanced needs (such as esteem and social belonging)The theory is that you can't achieve the top needs without making sure the more basic needs are met first. Love doesn't matter if you don't have food. Our founder, Rand Fishkin, created a similar pyramid to explain how people should go about SEO, and we affectionately call it "Mozlow's Hierarchy of SEO Needs."
The foundation of good SEO starts with ensuring crawl accessibility and moves up from there. Using this beginner's guide, we can follow these seven steps to successful SEO: 1-Crawl accessibility so engines can read your website 2-Compelling content that answers the searcher’s query 3-Keyword optimized to attract searchers & engines 4-Great user experience including a fast load speed and compelling UX 5-Share-worthy content that earns links, citations, and amplification 6-Title, URL, & description to draw high CTR in the rankings Snippet/schema markup to stand out in SERPs
We’ll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.
