Introduction

• Conduct Keyword Research and Optimize Content SEO-Keyword research is a critical step in optimizing a website. It involves identifying the words and phrases that people use to search for products or services related to your business. Once you have identified the keywords, you can optimize your content by incorporating them into the page’s title, headings, subheadings, body text, meta descriptions, and alt text. However, it is essential to ensure that the keywords are used naturally and do not affect the readability of the content.

• Improve Website Loading Speed SEO-Website loading speed is a critical factor in on-page SEO, and it is essential to ensure that your website loads quickly. A slow-loading website can result in a poor user experience and negatively impact your website’s ranking. Some ways to improve website loading speed include reducing the size of images and videos, using a content delivery network (CDN), and minimizing the use of plugins.

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• SEO Optimize Images and Videos
• Images and videos can significantly improve the user experience of a website, but they can also negatively impact its loading speed. To optimize images and videos, it is essential to reduce their file size without compromising their quality. Additionally, you can add alt text to images and videos to make them more accessible to search engines and visually impaired users.

Improve Website Navigation SEO
Website navigation plays a crucial role in on-page SEO and user experience. A well-structured website with clear navigation can help search engines crawl and index your website more efficiently. Additionally, it can help users find the information they need quickly and easily. To improve website navigation, you can ensure that your website has a clear hierarchy, use breadcrumbs, and include internal links.

Use Title Tags and Meta Descriptions
Title tags and meta descriptions are HTML elements that provide a brief summary of a web page’s content to search engines and users. A well-written title tag and meta description can improve the click-through rate (CTR) of a page and its ranking on SERPs. To optimize title tags and meta descriptions, it is essential to use keywords and make them appealing to users.

Use Schema Markup
Schema markup is a code that you can add to your website to help search engines understand the content better. It provides additional information about the page’s content, such as the type of content, the author, and the date of publication. Using schema markup can improve the visibility of your website on SERPs and increase the likelihood of appearing in rich snippets.

Make Your Website Mobile-Friendly
More and more people are accessing the internet on their mobile devices, and search engines are placing more emphasis on mobile-friendly websites. To make your website mobile-friendly, it is essential to use responsive design, which ensures that the website adapts to different screen sizes. Additionally, you can improve the loading speed of your website on mobile devices by reducing the size of images and videos.

In conclusion, on-page SEO is critical for small teams looking to improve their website’s ranking in 2023. By conducting keyword research, improving website loading speed, optimizing images and videos, improving website navigation, using title tags and meta descriptions, using schema markup, and making your website mobile-friendly, small teams can significantly improve their website’s visibility and ranking on search engine results pages.

SEO